I’m not a writer. Let’s get that out of the way up front. I can talk, sure. So what I try to do is type like I’m talking. But let’s not kid ourselves, that can only get you so far.
Blogging, emails, general correspondence we can do pretty well.
We’re not idiots, right?
There comes a time when people, like us, need to start to write persuasive copy. Copy that sells an idea, product, or service and forces people into taking action. This process can not only be daunting, but it can prevent us from actually taking the action at all… and we lose out – never knowing what could’ve been.
That’s why I’m writing this for you.
You probably either found yourself reading this for one of two reasons: either you’ve got some copy to write and you want to find a way to do it quickly and easier than it’s been for you before, or you’re someone like me who just likes to learn more efficient ways to do things.
Either way, I know you’ll find this interesting.
I recently stumbled onto a product by Robert Plank called “Fast Food Copywriting.” Robert isn’t a writer – he’s a programmer and product developer. But paying someone thousands of dollars for copy every time he needed it just wasn’t working.
What if you just have a report you want to get a quick sales page up for? There’s no reason you can’t write this yourself. You shouldn’t have to wait for a copywriter to quote you, and then get to your project, and then actually write your project.
Don’t you know whatever it is your selling better than anyone else anyway? Whether that product is an ebook, software, or YOURSELF (your most important product). You owe it to yourself to gain basic sales copywriting skills that you can use on a regular basis.
On page 5 of “Fast Food Copywriting,” Robert talks about his personal formula for copywriting. It’s 7 basic steps to get your page written quickly. You can always come back and tweak things, but using this basic formula you can get the structure of a new sales page up quickly and easily. For me, it was worth the price of the entire book.
Robert also goes through split testing, conquering writer’s block, writing killer headlines, and much more. For some people like me who buy and read almost everything that comes out, much of it might be review – but the price ($27 as of this review) is still very worth it to me as a great copywriting reference.
Most people just starting out in web writing will find this book to be an extremely valuable resource you will want to print out and refer to often as your internet business grows.
You can learn more about “Fast Food Copywriting” right here.
Now go write some quick copy!
Filed under: Copywriting,Marketing and tagged with: Copywriting, review, shortcuts.
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