Blogging as a Business – a Blueprint

by Elliott Kosmicki on March 9, 2009

Blogging as a Business – a Blueprint

I’ll be honest with you, I’ve had so many blogs fail I wouldn’t even be able to list them by memory. I’ve tried niche blogs, broad-topic blogs, news blogs, and business blogs… but there was a reason they all failed.

I came across Yaro Starak, a crazy-haired Australian blogger who does very well for himself over at his Entrepreneur’s Journey blog. He’s turned his blog into a $10K/month business over the last several years with discipline and a blueprint (and a little luck, I’m sure). In my case, the one thing I was missing was a good, proven blueprint.

I don’t find it a coincidence that shortly after learning about Yaro’s blueprint in October 2008, Good Plum (which had just started) began taking off quite considerably. I all of a sudden started writing regularly for Mashable, I had people emailing me daily with questions I could help them with, my weekly newsletter started seeing new subscribers every day… in just a few short months. I’m of course not making thousands of dollars here, but there is no doubt that I will as I continue to follow my (& Yaro’s) blueprint.

There’s a reason why I advertise his material on Good Plum’s sidebar – it’s because I use it and find it extremely useful (I do NOT advertise anything I don’t use myself).

If you’re not familiar with Yaro Starak and his blog, and are looking to start a blog as a business, I’m happy to pass along the link to download Yaro’s blueprint which I have adopted as my own. Better still, this is completely and utterly free – no strings attached!

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Keep in mind, that it’s rare that blogging alone brings someone enough to live on. In my case, Good Plum is simply here to serve a single, grand purpose: to be an outlet for my knowledge so that other people can learn from me. Along the way, I hope to gain loyal readers and partners who will follow me through any business I might decide to take on.

Back to Yaro’s blueprint, I wanted to give you a list of the chapter titles included in the free e-book so you can see just how powerful this stuff is. Here’s the link again to download Yaro’s Blog Profits Blueprint for yourself.


Yaro’s Blog Profits Blueprint table of contents:

How To Make Money Blogging
Blogging as a Business, Not a Job
What’s Next?
Who Is Yaro Starak?
What Is A Blog And Why Are They So Popular?
How Blogs Make Money
The Two Key Ingredients For Attracting Attention
Why Do You Blog?
How To Choose Your Blog Topic – Passions Vs. Profits
Let’s Talk Tactics
Content + Marketing = Traffic
What Is A Pillar?
How Do You Create A Pillar?
How To Market Your Blog
Time vs. Reward
Most People Are Lazy
Communication Channels
The Power of Leverage
Compound Effects
Think Big Picture, Work Little Picture
Traffic Tactics
Peer Relationships
Network Effects
Start With Your Peers
Bigger and Better Content Pillars
It’s Time To Make Money
Can Blogs Be A Stable Income Source?
The Holy Grail of Blog Monetization – Recursive Affiliate Income
The Next Best Option – Direct Advertisers
The Problem with Google AdSense
Other Monetization Options
My Top Blog Monetization Methods
Turn Your Blog Into A Business
Why Most Bloggers Fail
Do You Have Enough Information To Succeed?
Congratulations! – Now Get To Work
Advice For Beginners, The Lost And Confused
Would You Like Me To Coach You?
Thank You For Your Attention

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